EXPAND, The Podcast

Ep. 123 – The Art Of Pre-Framing Struggle To Increase Retention | Laura Poburan x StrongerU

By October 14, 2022No Comments


Episode Description

Recently, I was invited to do a workshop for a company called StrongerU. They were expressing to me how so many of their coaches were struggling when a client wanted to stop working with them because of financial reasons, or because of overwhelm, bandwidth, and lack of time to commit to the journey.

I thought that this was beautiful because it IS a real point of friction for coaches. We want nothing more than to convince our clients that they’re worth the time…that it’s important to make themselves a priority…that it’s okay to be investing in their health or their wellness or to be taking the time out of their busy day for themselves. We want to convince them of this, that’s our natural tendency.

But, I found a much more powerful way to approach pre-framing these scenarios ahead of time, and how to actually hold our clients in these moments in a different way. In this episode, I’m sharing a clip from this workshop where I’m talking about the art of pre-framing. I go through the questions that I still use to this day to gain a better understanding of our clients in the moments that they are going to pull away from us.

You’ll also hear me transition into a Q&A segment where a beautiful handful of coaches presented their friction points around implementing these strategies. If you have any questions once you move through this lesson, just reach out I’ll be here for you. I hope you really enjoy it.


I’m here to help you develop a sturdy confidence and unique potency in the way you communicate with, connect to, and show up for your clients – and yourself. If you desire to link arms with me in a bigger way, here’s a few ways we can do that…

🌹Check out The Secret Garden | an immersive membership where coaches realign to the truth of who they are, stand in their gift & discover how to lead from that place.

🦋Explore My Workshops | a collection of trainings designed to activate your true calling and push you to new edges.

🌼Connect with me on Instagram | for all the random nuggets I share…plus a direct line to chat with me about anything you need support with.


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